Medica 2022

Dear valued Customers,

dear Partners,

after more than 25 years of exhibiting at MEDICA together with our partner company Kröber Medizintechnik (www.kroeber.de), we have mutually decided to no longer participate in this trade show in our home town Düsseldorf – 2022 will be the first November ever in our company’s history without Medica.

This decision was not easy for us but we felt that it is time to break with this old tradition and shape the future with new approaches.

The COVID pandemic has dramatically changed all our lives – in business as well as in private. It has slowed down face-to-face interactions but also accelerated digital processes. The world has changed and so did Medica.

We have already realized in 2018 and 2019 before the COVID pandemic that the face of Medica started to change rapidly. New opening times and days, new hall set-ups but also the tendency of market leaders to no longer participate in this trade show were clear indicators for this change.

Instead of re-booking our stand in hall 11 A56, we have already started to invest our Medica budget for new digital tools but also for more individual and personal customer care.

Not exhibiting in Düsseldorf does not mean that we will not be available for a meeting at Medica. We would like to encourage you to tell us your preferred date and time and I will be happy to meet you individually for a business talk, either face-to-face in Düsseldorf or at our company premises but also at any other time in the virtual or real world.

We are looking forward to receiving your meeting requests soon!

Dirk Westhues

Managing Director

Bitmos GmbH